Glossary — Knull docs

The Brain: The always-on intelligence at the centre of Knull. Runs on a schedule, gathers signals, explains causes, predicts problems, and fills your Decision Inbox.
Decision Inbox: Your home base. A prioritised feed of cards — each explaining what happened, why it matters, and offering buttons that take the action for you.
Morning Brief: A daily summary the Brain produces: revenue, pipeline, alerts, health score, and what needs your attention. Delivered in-app and by email if you're away.
Launchpad / Accelerator: The two onboarding paths. Launchpad is for new businesses and unlocks in phases. Accelerator is for existing businesses and opens everything immediately.
Creative DNA: Your brand's visual and tonal fingerprint, extracted from your website. Knull uses it so everything it makes looks and sounds like you.
Viability Score: A 0–100 rating of how promising a new business idea is, based on Knull's research. Used to gate progress in the Launchpad.
Health Score: A 0–100 measure of your business's overall condition across revenue, acquisition, product, operations, and intelligence.
Authority: The permission system. Sets which actions Knull can do automatically, which need your approval, and which it must never do.
Approval: A request Knull queues when it wants to do something above your set limit. Sits in your Inbox with Approve / Reject buttons.
Skill: A pre-built, multi-step job in KnullComputer that produces a real deliverable — like a pitch deck or an SEO brief — triggered by a phrase.
Mission Hub: A workspace for a big initiative (a launch, a fundraise) that groups all related tasks, files, and intelligence in one place.
Workflow: Several skills chained together so the output of one feeds the next — e.g. research → ad creatives → email sequence — run in a single operation.
KC / DC / AC: The three credit types: Knull Credits (general AI work), Design Credits (images and video), Ad Credits (real ad spend, passed through at cost).
Knowledge Graph: Knull's connected memory of everything it has learned about your business. Makes its answers sharper over time.
MRR / NRR / LTV:CAC: Revenue metrics. MRR is monthly recurring revenue. NRR is how much revenue you keep and grow from existing customers. LTV:CAC compares a customer's lifetime value to what they cost to acquire.