The Complete Guide · End to End

Knull, explained.

You've just opened a tool that runs a business almost by itself — researching markets, building the website, making the ads, watching the numbers, and telling you what to do next. This guide takes you from knowing nothing to running Knull confidently. No prior knowledge assumed.

Knull is a business operating system with a brain at the centre. You tell it about your business once, and from then on it works on your behalf — continuously, in the background, whether or not you're logged in. It researches your market, watches your competitors, builds your website, generates your ads, writes your emails, tracks your revenue, and surfaces the handful of decisions that genuinely need a human.

These docs walk the whole platform end to end — for brand-new ventures, existing companies, and Knull itself. Start with the orientation pages, then dip into modules as you need them.

The one habit that matters
Open your Decision Inbox once a day. That single habit is how you "use Knull." Everything else — the modules, the credits, the settings — exists to support that daily loop.