The onboarding
Name, website URL, industry, and your single biggest challenge. Then — and this is the powerful part — you optionally connect what you already use: your ad accounts, your Stripe, your email tool.
The URL trick
When you paste your website, Knull reads the whole thing. It screenshots your pages, extracts your brand colours and fonts, learns your voice and value proposition, and identifies what's missing. This becomes your Creative DNA — and every ad, email, and page Knull makes from then on sounds and looks like you, not like generic AI output.
The audit
An audit agent runs immediately. It pulls your connected data, scans your site, snapshots your competitors, and finds the leaks — the places where you're losing money or missing opportunity. Within about ten minutes, your Decision Inbox fills with prioritised findings, each with a dollar figure attached: "this is costing you roughly £X a month, here's the fix." You click the fix, Knull does the work.
A continuous loop, not a one-shot audit
1
Connect what exists
Your site, store, ad accounts, analytics, payment processor. Knull reads your current state rather than inventing one.
2
Let Knull map your baseline
It pulls real numbers — traffic, MRR, ad performance, top pages — into Growth, Financials, and SEO. If a source is empty or disconnected, it says so honestly; it never fabricates a baseline.
3
Get a prioritised move list
Brain analyses the baseline and surfaces the highest-leverage actions (fix this funnel, scale this ad, write these pages) in your Decision Inbox.
4
Approve improvements
Each approval triggers the real downstream action — a campaign launch, a page rebuild, a sequence — executed and receipted, not just logged.
5
Run a continuous loop
From here it's the same daily loop as a new business: Knull works, surfaces decisions, you approve, it executes, results feed back.
The honesty guarantee
For existing businesses this matters most: Knull will never show you a flattering fake number. $0 MRR with "No payments connected" is what you'll see until Stripe is actually connected and a real sale lands. Trustworthy beats impressive.
Launchpad vs Accelerator at a glance
| New business (Launchpad) | Existing business (Accelerator) |
|---|---|
| Starts with an idea | Starts with a live business |
| Unlocks in phases | Everything open day one |
| First output: viability score | First output: revenue-leak audit |
| Goal: get to launch | Goal: accelerate what exists |