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Who it's for

Built for the people who run the business.

Knull is for operators who would rather decide than assemble dashboards. We are onboarding our founding cohort now, so there are no customer logos or case studies here yet.

01Four operators

Find yourself.

  • Solo

    Solo founders

    You are the product lead, the marketer and the analyst. The work that slips is the work no one is watching overnight.

    • A morning brief: The Brain reads your connected accounts and tells you what changed and what needs a decision.
    • A site that ships: KnullDev turns a description into a deployed site with a real URL.
    • One inbox for decisions: Ranked decisions instead of ten dashboards.
  • Team

    Small teams

    Context lives in five tools and three people's heads. Decisions wait for whoever has the full picture.

    • Shared context: One model of the business every teammate and module reads from.
    • Roles and Authority: Decide who can approve what, and what may run on its own.
    • Receipts for everything: Every consequential action is recorded with who or what did it.
  • Agency

    Agencies

    Every client has different accounts, brand rules and approval habits, and every month ends in a reporting scramble.

    • A workspace per client: Separate businesses with isolated data, brand kits and Authority rules.
    • Brand-aware output: KnullDesign uses each client's brand kit for ads and creative.
    • Scheduled deliverables: KnullComputer skills produce recurring reports on a schedule.
  • SMB

    Existing businesses

    The data exists across your payment, ad and analytics tools, but nobody joins it up until something goes wrong.

    • Connect what you have: Payments, ads, analytics, social and CRM, each with its reads and actions listed.
    • Money in plain words: Revenue and runway from your provider, in its own currency.
    • Growth against real data: Experiments and decisions proposed from your actual numbers.
02Fit

When Knull is not the right choice.

If you want software that acts with no approvals at all from day one, Knull is deliberately slower: autonomy is earned rule by rule.

If your data lives in a tool we do not connect to yet, check the integrations list before you start.

See integrations
Knull runs Knull

We test it on our own accounts first, and say where we don't yet.

Every claim about running the company on Knull is labelled Verified, Partly or Not yet, with the evidence beside it.

See the ledger

Join the founding cohort.

Start free, or talk to us about hands-on onboarding.