For smb operators
Existing businesses
You already have customers and a stack. Knull connects to it and watches it.
01The situation
The situation
The data exists across your payment, ad and analytics tools, but nobody joins it up until something goes wrong.
02Jobs Knull does
What changes.
Connect what you have
Payments, ads, analytics, social and CRM, each with its reads and actions listed.
Money in plain words
Revenue and runway from your provider, in its own currency.
Growth against real data
Experiments and decisions proposed from your actual numbers.
03Your first week
Four steps.
- 01Connect payments and ad accounts
- 02Let the first backfill finish
- 03Run the existing-business audit
- 04Act on the top three decisions
04Practicalities
- Connect first
- Stripe or Shopify, Meta and Google Ads, GA4 and Search Console, Meta Pages and Instagram
- Plan
- Starter or Pro, depending on businesses and ad spend.
- Plainly
- Knull reads history from the day each provider allows; it cannot invent data your tools never recorded.
Other starting points:
Start where you are.
Free plan, no card. Connect one account and read your first brief.