Platform capability Available
Brain
One model of your business that every module reads from and writes to.
01What it is
How Brain works
The Brain keeps a persistent picture of the business: what is connected, what the numbers say, what changed, what was decided and what happened next. When you wake it, it writes a brief, ranks what needs attention and files decisions into the Inbox. It knows which accounts are already connected, so it does not ask you to connect something you already have.
Status: Built, shipped and usable by every workspace today.
02Inputs, outputs, limits
Inputs, outputs and limits
Reads
- Connected revenue, ad, analytics and social accounts
- Your goals, business profile and brand kit
- Past decisions, actions and their outcomes
- Receipts from every module
Produces
- A daily brief with the state of the business
- Ranked decisions filed into the Inbox
- Metric tiles that say whether a number is live, stale, zero or not connected
- Context handed to every module so work starts informed
Boundaries
- Reads only the accounts you authorise
- Recommends; it does not spend or publish on its own unless an Authority rule allows it
- A missing source is named, never filled with a guess
Today's limits
- A number appears only after the connected account has synced
- Industry is taken from you, not inferred
Already using Knull? Open Brain.
Signed-in workspaces go straight to the live surface. New here? Start free and connect one account.